TIME TO BOND - Dealing with Opposition

A few useful tips to deal with voters who disagree.

• Don't spread rhetoric – Regardless of intent, never share, re-post, print and/or distribute anything that is based on rumor or hearsay. Share facts only.

• Be wary of the Social Media circus – Regardless of intent, never entertain some voters' propensity to publish lies and exaggerations through social media posts, comments, and/or replies to other people's posts/comments. Any interaction with those publishings only gains them more visibility. It's easier to just "hide" or "block" mistruths.

• Avoid confrontation – If confronted face to face, politely agree to disagree... and walk away. Many more times than not, attempts to alter the other voter's opinion will fall on deaf ears.

• Drive the vote – Apathy is the number one enemy of school bond elections. Keep your energy focused on engaging, educating and mobilizing voters - especially those who have some affiliation with the school district (parents, students, staff, alum, etc.).